New Logo for Starbucks

To continue today’s topic of company branding, take a look at Starbucks new logo. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.

“Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.” - MSNBC

As we continue moving forward in this new year, it is no secret that many resolutions involve spending less and saving more, which might include cutting out a $5 cup of coffee each morning.

 
Do you think a fresh look will help Starbucks pull through?