Brand Positioning Workshops

In the best of economies, new initiatives require smart planning and sharp execution. Overcoming stagnant markets, anemic budgets, and desperate competition demands something bigger: You must rewrite the rules.

While airlines contemplate charging you to use restrooms, Southwest Airlines still checks bags for free. Harley Davidson took a stalled counter-culture brand and repackaged it for doctors and lawyers. Both companies write their own rules.

Workshops help you focus your assets, build a game plan, get noticed, and dig out. Here’s where we excel:

• New initiatives – making them customer-optimized and market-ready.
• New brands – doing it right from the start.
• New campaigns – advertising is more complicated and important than ever.
• Positioning – making sure you’re meaningful, credible and different.
• Creating alignment – getting everyone to pull together.
• Customer research – few companies actually take this one critical step.
• Testing – dig into the hearts and minds of your customers, they can tell you how to win.