Monday, May 23, 2011

214 East Roosevelt


214 West Roosevelt is more than an address. Inspired by the Bauhaus movement, it’s a place where new things start – new companies, new events, new ideas. Making your own rules is a powerful way to live. When you make the rules, you enjoy the exhilaration of running in the lead and breathing rarefied air. Some people know that 214 and the MonOrchid Gallery were ground zero for First Fridays and the downtown Phoenix art revival. But few know that 214 was an incubator for blockbuster television programs, including ‘Lost’, and boasts client portfolios that include Dreamworks, Procter & Gamble, and Coca-Cola. No matter what the address, the philosophy is the same – two minds are better than one, and infinitely better when you’re writing your own rules. Whatever the address, collaboration is always ground zero.