Have you ever really taken the time to look at a word? To see it as art? Just think of the impact that is portrayed by the way a letter is curved, stretched, shrunk, and made bigger. It gets a certain point across just by the way it looks. In the book Typography Workbook by Timothy Samara there are endless demonstrations of how to communicate with type. It shows the mechanics, form and function of a letter as well as how type and image can be integrated.
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